Condé Nast Digital and TheLabelFinder.com start content co-operation
Condé Nast Digital and TheLabelFinder.com start content co-operation
Brand search engine now integrated in online sites of GQ, VOGUE and
GLAMOUR
Munich/Berlin, January 29, 2009.
Condé Nast Digital Germany and the online search portal TheLabelfinder.com start co-operation: From today, the fashion search tool is integrated in the Condé Nast Digital-Website GQ.com, and from mid of February, it will also be integrated in VOGUE.COM and GLAMOUR.DE.
TheLabelFinder.com is an online service for fashion lovers. For the first time, users now can search for fashion labels Germany-wide and soon also worldwide and find information about the closest shop. Almost 15,000 labels and shops have already been registered, including coveted and hard-to-find brands such as Manolo Blahnik, Unconditional or Fifth Avenue Shoe Repair.
Several search functions offer fashion fans useful facts on their favourite brands and the shops nearby, for instance opening hours, contact data, and a how-to-find map as well as background information on the brand philosophy and the latest collections. With the “Favourite” function, the user can earmark his favourite shops, and plan individual shopping sprees under "Shopping Tour".
With the Online portals of the magazine brands VOGUE, GLAMOUR and GQ
Gentlemen’s Quarterly from publisher CondéNast Verlag, the affiliate of Condé Nast Digital, TheLabelFinder.com has found a platform for the new service with great awareness and affinity to the target-group.
Marc Hoenke, Country Manager Condé Nast Digital Deutschland, also finds added value in the co-operation: „TheLabelFinder.com is the ideal supplement for our portals. Our media brands stand for competence in fashion. In addition to news from the international world of fashion, our users now have a practical tool with true offline utility value.”
Heinz „Cookie“ Gindullis and Julian Hildebrandt, founders of TheLabelFinder.com
point out: „In Condé Nast Digital we have found a renowned partner to present our concept in an exclusive environment, and to make it better known to users and labels. This cooperation is an important step for TheLabelFinder.com on the way to becoming the biggest Online Fashion Directory worldwide.“
Through the integration, TheLabelFinder.com offers fashion professionals an efficient marketing platform at Condé Nast Digital. Store owners and designers can register for free and update their registration any time. Premium customers have wider advertising opportunities.
TheLabelFinder.com will present the co-operation with Condé Nast Digital Deutschland also on occasion of the Mercedes-Benz Fashion Week Berlin on the fashion fair Modemesse Premium (booth D-D22).
For more information see:
www.gq-magazin.de/labelfinder