Condé Nast Digital.de: Opulent looks and Web 2.0 merge with MIKI technology
Condé Nast Digital.de: Innovative technology now transports high-gloss visuals to the Web
Opulent looks and Web 2.0 merge with MIKI-technology /
New opportunities for online advertising and generation of wide distribution range
Munich
, February 5, 2009.
Condé Nast stands for high-gloss journalism and opulent image worlds more than any other magazine publisher. A new technology is used from today on the Websites of the affiliate Condé Nast Digital. For the first time, it is possible to transport classic high-gloss visuals to the Internet.
The MIKI-technology developed by IntelliMedia is based on two central innovations: A new form of representation for image-strong contents in the Web, and at the same time a novelty form of distribution for „User Generated Content“. The name MIKI is an acronym forged out of the words „Magazine“ and „Wiki“ and it stands for the fusion of functionalities in this new technology.
Condé Nast Digital and IntelliMedia start their exclusive co-operation today on two portals featuring the first MIKI. Vanityfair.de is now going to present the „Pictures of the week“ (www.vanityfair.de/miki) as a MIKI-Online-Magazine. Every other week, Vogue.com is going to show the latest catwalk trends (www.vogue.de/miki). The Websites Glamour.de and GQ.com will also integrate the Flash-based MIKI-technology this February.
Web 2.0 in high-gloss look creates high-grade advertising format
„Usability first“ was the creed of the makers of MIKI at IntelliMedia: Own online magazines can be created on the MIKI-platform with but a few mouseclicks. Users may export released Condé Nast Digital-MIKIs legally, safeguarding the copyright, integrate them in their own MIKI, and share them with other users.
For Marc Hoenke, Country Manager of Condé Nast Digital Deutschland, the new technology on his Internet portals is a quantum leap: „So far, high-gloss and Web had excluded each other. MIKI is a world novelty in this respect. Another benefit is that we can generate additional distribution for our editorial offers and for our advert clients in the future.“
Further to the maximization of distribution, there are other interesting aspects for advertising in the Web: In a MIKI, even large-format adverts merge harmonically as an integral part of the editorial offer as in print magazines, without concealing contents under annoying pop-ups or layers. Print advertising motifs can be transferred to a MIKI with minimum adjustments.
Innovative partnership for new online solutions
The user menu of MIKIS is also innovative. Users don’t have to scroll, but slide sideways, through a MIKI-magazine. Interactive components such as
E-commerce or voting functions, videos and classic links can be integrated into the MIKI.
„In a time where the world of media, and the use of media, are changing fundamentally, and at high-speed, new concepts are required, and visionary partners such as Condé Nast Digital to realize them“, Marc Frey, CEO of IntelliMedia explains, and adds: „In the co-operation with Condé Nast Digital we experience a willingness to act that could be the scale on which to measure the entire industry”. His business partner Ralf Greis confirms: „This is a big chance for us with Condé Nast Digital as a renowned partner to prove our vision and the chances of the MIKI-platform as a solution for the further development of the online media industry.”
“We have co-operated intensely over the past four months. With our feedback IntelliMedia further optimised the technology, and customised it with individualised components to satisfy the demands of our portals. Now we are happy to explore new chances in the Internet together with IntelliMedia“, Marc Hoenke summarizes the development phase of the co-operation.
Find Condé Nast Digital-MIKIs under
www.vogue.de/miki
www.vanityfair.de/miki
Link to the MIKI-platform
www.my-miki.com